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Utilizing Facebook to reach out to younger genealogists is something that all societies should consider. A society officer with a Facebook account can set up a page on Facebook and those interested in the page can then click the 'Like' button to receive posts from the society in their news feed.
There are many features on a 'fan page'. You can set up discussions, get news of events or other news about your society out, and do a lot more. For example, FamilySearch has a Facebook fan page, it can be found at http://www.facebook.com/familysearch
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